PROFESSIONAL knowledge:
At the concept level:
1. Thinking archetypes.
At the level of understanding:
1. Personality psychology.
2. Specifics of the work of the partners involved in a graphic design project.
3. Production process and technical requirements for graphic design projects (colour profiles, colour systems, types and specifics of printing equipment, types and specifics of post-processing).
4. Types of graphic design production materials, their features and construction solutions.
5. Production process and technical requirements of graphic design projects.
At the level of use:
1. Means of communication.
2. Types of graphic design products (communication materials, visual identity, website design, product packaging and design, print, etc.) in print and digital environments.
3. Composition elements (pictograms, images, ornaments, etc.).
4. Development stages of a graphic design project.
5. Types of audience research (interview, questionnaire, focus group, etc.).
6. Research data processing and evaluation.
7. Perception characteristics of the target audience.
8. Application of graphic design elements according to purpose and target audience.
9. History of graphic design.
10. Types, origin and development of letterforms.
11. Current trends and styles in graphic design and art.
12. History of design in the context of culture and art history.
13. Obtaining and using high-quality (valuable), diverse (varied) sources of information.
14. Processing and evaluating different sources of information.
15. Methods of visualising the concept of a graphic design project (mood board, key words, sources of inspiration).
16. Text visualisation.
17. Design elements (pictograms, images, photographs, illustrations, ornaments, etc.).
18. Design and sketching of typefaces.
19. Principles of composition structure.
20. Colour theory.
21. Semiotics.
22. Design quality criteria.
23. Professional applications (raster graphics, pixel graphics, vector graphics, layout software, etc.).
24. Basics of photography.
25. Basics of photography processing.
26. Fundamentals of filming and video processing.
27. Graphic design applications in an interdisciplinary context.
28. Sketching (digital and by hand), drawing, painting.
29. Principles of creating a presentation.
30. Public speech.
31. Stress management principles.
32. Time management.
33. Basic principles of ergonomics.
34. Principles of aesthetics.
35. Prototyping the graphic design in material and scale (booklet, packaging, etc.).
36. Basic principles of effective communication.
37. Compositional elements (pictograms, images, photographs, ornaments, etc.) and their use.
38. Proportions between graphic design elements.
39. Compatibility of graphic design styles.
40. Graphic design testing methods (relevance to content, target audience, visual and functional requirements).
41. File formats.
42. Production process and technical requirements for graphic design projects (colour profiles, colour systems, types and specifics of printing equipment, types and specifics of post-processing).
43. Preparation of a draft graphic design for archiving.

PROFESSIONAL skills:
1. Understand the content of a graphic design project.
2. Determine the target audience of the graphic design project.
3. Identify the potential environment for the graphic design project.
4. Evaluate the potential environment for the graphic design project.
5. Identify the analogues of the graphic design project.
6. Evaluate graphic design project analogues.
7. Obtain qualitative and quantitative data on the target audience, its lifestyle and habits.
8. Summarise the results of the target audience research.
9. Assess the perception of the target audience in the context of the graphic design project.
10. Choose a visual language that suits the objective and target audience of the graphic design project.
11. Explore the cultural, historical and aesthetic context of the graphic design project, using different sources of information.
12. Draw conclusions by interpreting the cultural, historical and aesthetic material used in the project.
13. Formulate a concept for the graphic design project.
14. Create a visual concept for the graphic design project.
15. Create graphic design sketches.
16. Present the concept and sketches of the graphic design project.
17. Develop the chosen graphic design concept, taking into account functional and aesthetic quality requirements.
18. Collaborate with the client in the development of the graphic design project.
19. Identify the necessary partners for the development of the graphic design project.
20. Determine the technical solution for the graphic design project according to the project’s purpose, the client’s needs and the budget.
21. Develop a prototype graphic design.
22. Organise testing of the graphic design, involving the target audience.
23. Check that the prototype graphic design meets the functional requirements.
24. Evaluate the relevance of the graphic design content to the project’s purpose.
25. Check that the graphic design prototype is suitable for production, scope and budget of the project.
26. Make changes to the graphic design in line with the test results.
27. Agree on the final graphic design project solution.
28. Prepare the graphic design project for production in an appropriate format.
29. Work with the manufacturer to ensure that the final product is visually as planned.

PROFESSIONAL competences:
1. Ability to clarify the purpose of a graphic design project.
2. Ability to research the target audience of a graphic design project.
3. Ability to identify the cultural, historical and aesthetic context of a graphic design project.
4. Ability to conceptualise a graphic design project.
5. Ability to develop a graphic design solution.
6. Ability to test graphic design content and prototype.
7. Ability to hand over a graphic design project to the client and/or manufacturer.