PROFESSIONAL knowledge
At the concept level:
1. Basic principles of the development of business strategy;
2. Communication strategies;
3. Types of communication design;
4. Communication forms;
5. Means of communication and their application (verbal and non-verbal);
6. Functions of communication and their application;
7. Different communication channels: media, digital media, social media, outdoor advertising, printed materials, augmented reality, etc.;
8. Latest trends in communication design;
9. Principles of universal design;
10. Latest trends in communication design;
11. Thinking archetypes.
At the comprehension level:
1. Data acquisition and research methods;
2. Global social and cultural trends;
3. Factors influencing social behaviour;
4. Basics of psychology;
5. Creating customer relationship;
6. Principles of branding and brand management;
7. Basic principles of creating social relationship;
8. Role of communication design in society;
9. Legal framework of copyright;
10. Specificity of the work carried out by the specialists to be recruited;
11. Stereotypes towards the content of communication;
12. Perception psychology;
13. Quality criteria for the sectors involved in a communication design project;
14. Specificity of the work carried out by the specialists to be recruited;
15. Types of printed materials;
16. Printing technologies;
17. Criteria for technical and aesthetic quality of design;
18. Specificity of the relevant environment;
19. Principles of the evaluation of the efficiency of input;
20. Principles of visual perception;
21. Criteria for technical and aesthetic quality of design;
22. Process of the technical implementation of a communication design project;
23. Publishing of the final product of communication design according to the specificity of media;
24. Latest marketing trends and innovations.
At the application level:
1. Basics of efficient communication;
2. Professional terminology;
3. Methods of identifying the needs of the target audience;
4. Information acquisition sources;
5. Principles of the analysis of information;
6. Systems and techniques for searching of information;
7. Formatting of references;
8. Basics of semiotics;
9. Design and trends of communication design;
10. Research methods with regard to a communication design project;
11. Methods of data processing;
12. Types and use of technical resources of a communication design project;
13. Compliance of aesthetic quality of a communication design project with the context of the project;
14. Time for the planning and development of work;
15. Types of price pools;
16. Principles of the creation of presentations;
17. Factors influencing the costs of a communication design project (premises, equipment, labour force, hourly rate, recruited specialists, performance quality level, desirable profit, depreciation, transport, materials, and time)
18. Steps of design product development;
19. Principles of design thinking;
20. Professional ethics;
21. Basics of efficient communication;
22. Development and influence of art styles and movements in contemporary culture;
23. Audience segmentation;
24. Audience research methods;
25. Data comparison and evaluation;
26. Visual means of expression and their application (static or moving image or object, etc.);
27. Types of communication events (events, campaigns, etc.);
28. Communication platforms (analogue and digital);
29. Selection and presentation of visual materials;
30. Structuring of information;
31. Methods of creative thinking;
32. Argumentation;
33. Mood, nature, and language stylistics of a text;
34. Basics of communication psychology;
35. Creation of original content of communication;
36. Basics of creative writing;
37. Structural elements of composition;
38. Structural principles of composition;
39. Chromatics;
40. Types, origin, and development of typefaces;
41. Design quality criteria;
42. Artistic means of expression and their application;
43. Types of communication design solutions;
44. Creative thinking and decision-making techniques;
45. Visualisation of the concept of a communication design project;
46. Drawing, painting, and sketching;
47. Colour range;
48. Composition;
49. Professional application software;
50. Typefaces;
51. Visual stylistics;
52. Presentation skills;
53. Professional application software;
54. Drawing, painting, and sketching;
55. Colour range;
56. Composition;
57. Visual stylistics;
58. Typefaces;
59. Professional ethics;
60. Role of semiotics in communication design;
61. Content and aims of the message;
62. Perception psychology;
63. Communication design language (visual, aural, textual, etc.) and its use;
64. Professional application software (pixel graphics, vector graphics, audio-video processing, and layout software);
65. Composition;
66. Colour range;
67. Drawing, painting, and sketching;
68. Types and basic principles of the use of typefaces;
69. Types of text and image layouts;
70. Types and use of recording equipment;
71. Types of processing of images and audio-visual materials;
72. Language perception;
73. Professional application software (pixel graphics, vector graphics, audio-video processing, and layout software) and their correspondence/compatibility;
74. Types of after-treatment processes of printing;
75. Colour systems;
76. Colour profiles for printing;
77. Processing of images according to the specificity of printing;
78. Resolution of images;
79. Formats and saving parameters of audio and video files;
80. Basics of ergonomics;
81. Types of target audience inquiries;
82. Principles of the evaluation of efficiency of communication;
83. Specificity of the relevant environment of a communication design project;
84. Drawing up and storage of the documentation on the development of a communication design project;
85. Formatting and archiving of files;
86. Creation of a design project portfolio.
GENERAL knowledge
At the concept level:
1. Topical issues of the interaction between environment and society;
2. Rights, obligations, and liability of the employer and employee;
3. Legal relationship;
4. Preconditions for efficient communication;
5. Laws and regulations regarding information technologies.
At the comprehension level:
1. Basics of design entrepreneurship;
2. Sales and marketing principles;
3. Basics of modern sustainable economy;
4. Basics of project management in the context of design industry;
5. Basics of accounting;
6. Basic principles of document management;
7. Types of ordering contracts;
8. Laws and regulations regarding labour protection;
9. Laws and regulations regarding fire safety;
10. Laws and regulations regarding electrical safety;
11. Laws and regulations regarding environmental protection;
12. Regulations on civil defense;
13. Laws and regulations regarding labour relationship;
14. Contents of the employment contract and collective agreement;
15. Rights, obligations, and liability of an individual;
16. Nature of civil society;
17. Basic principles of ethics;
18. Professional ethics of a designer;
19. Principles of the operation and use of a computer;
20. Principles for use of office equipment;
21. Information systems security;
22. Personality development psychology;
23. Self-directed learning;
24. Principles of self-actualisation;
25. Managing and handling of emotions;
26. Unity of human and natural environment;
27. Sustainable use of natural resources during the production of a design product;
28. Professional career development and its importance in design industry;
29. Planning of professional career development;
30. Time planning techniques;
31. Conflicts and their resolutions.
At the application level:
1. General ethical standards;
2. Work environment risk factors;
3. Working conditions and human health as a precondition for life quality;
4. Conditions for a safe work environment;
5. The ABC of first aid;
6. Labour law;
7. Working procedure regulations and internal rules and regulations;
8. Proficient usage of the official language both orally and in writing;
9. Professional terminology in the official language and foreign language;
10. Vocabulary in foreign language;
11. Intercultural interaction;
12. Efficient and positive interaction and collaboration techniques;
13. Business communication process;
14. Application software for drawing up documents;
15. Computer security software;
16. Methods of creative thinking;
17. Methods of design thinking;
18. Topicalities in design industry;
19. Topicalities in culture;
20. Cultural history;
21. Information acquisition methods;

PROFESSIONAL skills
1. To get acquainted with the work task of the communication design and its specificity according to the intent of the customer;
2. To clarify the intended budget for the communication design project and its implementation;
3. To outline the samples and options of the implementation of the communication design project to the customer;
4. To clarify the communication aims of the communication design project;
5. To identify the habits of the target audience;
6. To analyse brand management of the client;
7. To get acquainted with the aims and strategy of entrepreneurship of the customer;
8. To analyse information on the activities and tasks regarding the social relations of the customer;
9. To analyse the form and means of communication;
10. To select the most appropriate communication channel;
11. To follow the topicalities in communication design industry;
12. To use information sources – databases, libraries, museums, etc.;
13. To analyse the context of information sources;
14. To interpret the context of information sources;
15. To provide references in accordance with the principles of copyright;
16. To summarise information on the analogues in the field of communication;
17. To do exploratory research of the analogues in the field of communication;
18. To structure the acquired information;
19. To identify the technical and material resources to be used;
20. To verify the status of copyright of the resources to be used;
21. To evaluate the need for technical resources for the implementation of the idea;
22. To work in a team;
23. To identify the costs related to the specialists to be recruited and the services;
24. To specify a work task for the recruited specialists;
25. To evaluate the amount and components of the communication design project;
26. To calculate the costs of the communication design project;
27. To determine the time necessary for the implementation of the communication design project;
28. To set up a time schedule for the implementation of the communication design project according to the intent of the customer;
29. To make corrections in the communication design project and its budget, if necessary;
30. To communicate with the customer;
31. To request from the customer the information and materials necessary to implement the project;
32. To develop a communication design project according to the needs of the client/creative team;
33. To substantiate own creative idea;
34. To explain the quality criteria and standards to the customer rationally;
35. To perform target audience research (survey, focus group discussion);
36. To do exploratory research of the specificity of interests, values, attitudes, and perception of the target audience;
37. To analyse the obtained data;
38. To evaluate the obtained information on the target audience;
39. To develop a visual solution suitable for the target audience of the communication design project;
40. To select the most appropriate technical solution for the implementation of the project;
41. To present the solution of the communication design project to the customer;
42. To work in a work group;
43. To create the communication message in form of a description;
44. To select mood, character, and language stylistics that corresponds to the message;
45. To develop original content of communication;
46. To evaluate the application of artistic means of expression in the development of the design;
47. To select artistic means of expression according to the purpose of communication;
48. To offer the most expressive visual solution to the customer;
49. To develop a design solution in compliance with professional quality criteria;
50. To do exploratory research of the samples of communication design solutions;
51. To select the most successful communication design solution according to the aims of the communication design project;
52. To draw up draft communication design according to the project;
53. To prepare/define substantiation for the application of artistic means of expression according to the concept of the communication design project;
54. To present the draft project to the customer;
55. To listen to comprehend criticism;
56. To make changes to the draft designs by being aware of the specialists to be recruited and resources to be used;
57. To interpret the message in visual, textual, and/or aural language;
58. To apply artistic and visual means of expression that correspond to the message;
59. To structure visual and textual information;
60. To make conceptually and artistically substantiated choices during the design composition process;
61. To create design composition;
62. To use appropriate professional application software that corresponds to the specificity of the communication design;
63. To develop the elements of the communication design content by applying the intended technique (to film, take photos, draw, record a sound, and model);
64. To develop the prototype of the communication design;
65. To collaborate with the recruited specialists;
66. To use professional application software;
67. To prepare communication design project files according to the specificity of printing;
68. To prepare the elements of the communication design according to the relevant digital platform;
69. To assess technical and aesthetic quality of a prototype;
70. To check the functionality and applicability of the prototype in the relevant environment;
71. To evaluate the efficiency of resource input (work and materials);
72. To present a prototype;
73. To conduct target audience survey on the prototype;
74. To assess the functional compliance of a prototype with the needs of the target audience (readability, convenience, applicability);
75. To evaluate the efficiency of the communication design;
76. To summarise the prototype test results;
77. To analyse the communication design test results;
78. To make corrections to the communication design according to the prototype test results;
79. To get performer’s approval for the technical specification of the final product of the communication design;
80. To perform author’s supervision of the manufacturing of the final product of the communication design project;
81. To finish the communication design project within the specified time frame;
82. To summarise the documentation of the communication design project;
83. To create a communication design project portfolio;
84. To archive the developmental documentation and materials of the communication design project.
GENERAL skills
1. To create own business model strategically;
2. To join the entrepreneurship of the customer or employer;
3. To establish contractual relationship that corresponds to the entrepreneurship in design industry;
4. To plan the business activity;
5. To plan the budget of the project;
6. To keep accounts of the design project;
7. To keep the design project documentation;
8. To carry out tasks in compliance with the specified terms of the implementation stages of the design project;
9. To carry out own work responsibly in compliance with the requirements for the design project purpose/idea and quality;
10. To organise own workplace in compliance with labour protection requirements and taking into account the effects on health;
11. To work in an environmentally considerate manner;
12. To be aware of the effects of the communication design on society and environment;
13. To use the resources rationally;
14. To act in compliance with fire and electrical safety and civil defense regulations;
15. To provide first aid;
16. To apply the Labour law and other laws and regulations governing the employment legal relationship;
17. To comply with the rights and obligations of the employer and employee;
18. To comply with the working procedure regulations and internal rules and regulations of the company;
19. To preserve confidentiality;
20. To comply with the basic principles of professional ethics applicable to the designer;
21. To be aware of own responsibility while completing a joint task;
22. To identify and comply with civil rights;
23. To communicate in the official language;
24. To use the professional terminology in the official language;
25. To communicate in at least one foreign language both orally and in writing;
26. To use the professional terminology in at least one foreign language;
27. To work in a team;
28. To work individually;
29. To be aware of own responsibility while completing a joint task;
30. To plan time rationally;
31. To resolve conflict situations;
32. To use a computer and office equipment;
33. To use application software, when preparing documents according to a sample;
34. To communicate by means of information and communication technologies;
35. To use computer security software;
36. To use information data carriers;
37. To maintain interest in design development processes and novelties in the industry;
38. To participate in the occurrences of cultural life purposefully;
39. To maintain professional contacts;
40. To assess own professional experience;
41. To comprehend the possibilities for the development of own professional activity;
42. To take part in upskilling activities.

PROFESSIONAL competences
1. Ability to clarify the work task of the communication design project, its specificity, and target audience;
2. Ability to do exploratory research of the products and services offered by the client and the competitors by evaluating the information on the business goals and strategy of the customer;
3. Ability to identify the means of communication of the communication design project according to the function of communication and the work task;
4. Ability to identify the cultural, historical, and aesthetic background of the communication design, the system of elements, and their reciprocal regularities;
5. Ability to do exploratory research of the analogues of the communication design project and identify them;
6. Ability to analyse the indicators of aesthetic values of the samples and analogues of the communication design;
7. Ability to identify and evaluate the resources and terms necessary for the communication design project;
8. Ability to identify the specialists and services necessary for the communication design project and assign work tasks to the specialists involved in the project;
9. Ability to calculate the costs and terms of the communication design project according to the work task;
10. Ability to get customer’s approval for the plan of the communication design project and substantiate the creative idea based on the quality criteria and standards;
11. Ability to do exploratory research of the interests, values, attitudes, and the specificity of perception of the target audience of the communication design project, and analyse them;
12. Ability to select the most appropriate solution for the target audience of the communication design project;
13. Ability to create communication message individually or in a team;
14. Ability to identify the aggregate of all aesthetic elements in the development of the design and develop a design solution according to professional quality criteria;
15. Ability to assess the compliance of communication design solutions with the aims of the communication design project;
16. Ability to draw up and substantiate drafts that correspond to the communication design project concept;
17. Ability to improve the chosen draft communication design project according to the requirements of the customer/project needs;
18. Ability to develop communication design according to the message by using communication design language;
19. Ability to implement the communication design in the relevant work medium (digital or analogue) in collaboration with the recruited specialists;
20. Ability to prepare the communication design project according to the technical requirements;
21. Ability to test the compliance of the technical and aesthetic solution of the prototype with the tasks of the communication design project by applying the principles of the evaluation of input efficiency;
22. Ability to test the compliance of the prototype with the target audience by applying the principles of the evaluation of communication efficiency;
23. Ability to finish the communication design project according to the test results;
24. Ability to coordinate and submit a properly drawn up communication design project for its implementation;
25. Ability to prepare the documentation of the communication design project and create a work portfolio.
GENERAL competences
1. Ability to conduct entrepreneurship in design industry;
2. Ability to comply with labour and environmental protection requirements;
3. Ability to provide first aid;
4. Ability to comply with and establish employment legal relationship and comply with the internal working procedure regulations of the company;
5. Ability to be aware of own responsibility in the context of civil society;
6. Ability to use the official language proficiently by using professional terminology;
7. Ability to communicate and use the professional terminology in at least one foreign language;
8. Ability to collaborate in accordance with the principles of professional interaction;
9. Ability to use information and communication technologies safely;
10. Ability to constantly ensure self-development and actively follow the development of design industry;
11. Ability to evaluate and improve own professional qualification.