Professional knowledge:
At the concept level:
1. International communication theories.
At the level of understanding:
1. Human resources planning and management.
2. Human resources management.
3. Etiquette.
4. Ethics and social norms.
5. Ethics.
6. Financial planning and management.
7. Globalisation.
8. Internal communication processes.
9. Basic principles for making and formulating recommendations.
10. Publishing.
11. Communication ethics.
12. Communication sciences.
13. Conflictology.
14. Critical thinking.
15. Typology of crises.
16. Record-keeping principles in multinational companies.
17. Leadership.
18. Mediation.
19. Media literacy.
20. Protocol.
21. Rhetoric.
22. Risk management in international projects.
23. Public relations.
24. Social research methods
25. Sociology.
26. International economic and political environment.
27. Aspects of international economic and political environment.
28. International conventions.
29. Strategic thinking.
30. Management.
31. Management theories.
At the level of use:
1. Information processing and analysis.
2. Selecting and structuring information.
3. Integrated marketing communications.
4. Communication process management.
5. Strategic communication management.
6. Crisis communication.
7. Lobbying methods in the international environment.
8. Media relations.
9. Strategic management of an organisation.
10. Management of issues of concern.
11. Project management.
12. Reputation management.
13. Public relations.
14. Culture of interaction.
15. Intercultural communication.
16. International business, politics, environment, sustainability, diversity management.
17. International communication process management.
18. International communication management.
19. Aspects of the international environment.
20. Planning, managing and measuring the effectiveness of international communication campaigns.
21. International media environment.
22. International project management.
23. Strategic planning.

Professional skills and attitudes
1. Develop and manage international communication projects.
2. Know an organisation’s strategic objectives.
3. Know international communication trends, channels and tools.
4. Know the international communication environment.
5. Manage crisis communication processes in the international environment.
6. Engage with international media in a crisis.
7. Analyse and understand globalisation processes.
8. Analyse and understand the features and characteristics of intercultural communication.
9. Build positive relations with international media.
10. Know the operation of international media.
11. Deal positively and objectively with media demands.
12. Know the basic principles of reputation building in the international environment.
13. Advise an organisation’s staff on international communication.
14. Understand the legal framework of cooperation principles in the international environment.
15. Predict the results of international communication.
16. Evaluate an organisation’s international communication processes to improve the work of the organisation’s international communications unit.
17. Undertake advocacy and lobbying activities for an organisation’s international activities.

Professional competences
1. Ability to develop and manage international communication projects in line with an organisation’s strategic objectives.
2. Ability to develop a strategy.
3. Ability to analyse and make suggestions on the international communication environment affecting an organisation.
4. Ability to manage an organisation’s crisis communication in an international environment.
5. Ability to analyse international business, politics, environment, sustainability, diversity management aspects.
6. Ability to build relationships with international media and stakeholders.
7. Ability to build a positive reputation for an organisation in the international environment.
8. Ability to advise staff on international communication issues.
9. Ability to know the international political, public and media environment.
10. Ability to predict the likely outcomes of international communication.
11. Ability to evaluate an organisation’s international communication processes in order to improve the work of the organisation’s international communication unit.
12. Ability to conduct advocacy and lobbying in an international environment.