Professional knowledge
At the level of understanding:
1. Media and public agenda.
2. Media types.
3. Basic principles of statistics.
4. Social psychology.
5. Audience theories.
6. Intercultural communication.
7. Multicultural environment and diversity.
8. Basic principles of statistics.
9. Political science.
10. Sociology.
11. Marketing.
12. Public relation .
13. Advertisement.
At the level of use:
1. Journalism (news and other information values/selection criteria).
2. Time management.
3. Decision-making methods.
4. Teamwork, collaboration to achieve professional goals.
5. Information literacy.
6. Journalistic genres and techniques.
7. Critical thinking.
8. Information gathering and processing methods in journalism.
9. Information gathering methods in journalism.
10. Critical thinking.
11. Information verification tools.
12. Journalistic genres and formats.
13. Diversity of information sources.
14. Genres of journalism.
15. Requirements and specificities of different media formats: specificities of print, television, radio and online media.
16. Using social media for professional purposes.
17. Conflict prevention and resolution techniques.
18. Audience research and research tools.
19. Storage and protection of information.
20. Information literacy.
21. Data protection.
22. Current professional standards for good practice in journalism.
23. Genres of journalism.
24. Methods of gathering, selecting, processing and presenting information according to the chosen genre of journalism.
25. Journalistic genres and techniques.
26. News journalism.
27. Societal (political, economic, etc.) processes that a journalist covers (according to the knowledge provided by political science, economics, history, natural sciences, etc.).
28. Media ethics.
29. Communication theories.
30. Media economics and management.
32. Journalism.
33. Media criticism.
34. Nature, roles and tasks of journalism in society.
35. Argumentation skills.
36. Communication theories.
General knowledge
At the level of understanding:
1. Civil protection system.
2. Environmental protection system.
3. Labour protection system.
4. Management theories and principles.
5. Principles of computer and office technology.
6. Information systems security principles.
At the level of use:
1. Journalistic ethics.
2. Regulatory enactments in the field of journalism and media.
3. Employment relationship law.
4. Identification of risk factors in the working environment.
5. Social psychology.
6. Basic principles of communication.
7. Management of teamwork.
8. Time management.
9. Professional competence development.
10. Communication and media theories.
11. Time management.
12. National language at excellent level.
13. Professional terms in the national language.
14. Literary language.
15. Two foreign languages, one of them an official language of the European Union.
16. Professional terms in at least one foreign language.
17. Media literacy.
18. Critical thinking.
19. Use of office software for document production.
20. Use of computer security software.
21. Media and communication research.
22. Academic spelling.
23. Use of scientific databases.
24. Qualitative research methods.
25. Quantitative research methods.
26. Data processing and analysis methods.
27. Research ethics.

Professional skills and attitudes
1. Plan, organise and implement the collection, selection, processing and dissemination of information.
2. Make decisions and take responsibility.
3. Choose appropriate methods for collecting and processing information.
4. Process information in accordance with the assignment and the requirements of the chosen media type and journalistic genre.
5. Choose and use journalistic information-gathering methods.
6. Be familiar with the current political, social, cultural and economic processes in Latvia and the world, understand them.
7. Analyse and organise data and information to verify its validity.
8. Critically evaluate sources of information and methods of gathering information.
9. Interpret information within the conventions of the genre (explain, analyse or comment).
10. Build feedback with your audience.
11. Communicate in a multicultural environment and respect diversity.
12. Ensure audience involvement in a journalist’s work.
13. Prevent and resolve conflict situations.
14. Use social media in professional life.
15. Understand the audience’s processes of perceiving and interpreting content.
16. Secure and systematic archiving of information for journalistic work.
17. Gather, process, select and disseminate information in accordance with professional standards of good journalistic practice and the relevant journalistic genre.
18. Balanced representation of the relevant views on the issue.
19. Avoid identifying with a position or making a judgement.
20. Understand the principles of news journalism.
21. Work with large amounts of information.
22. Understand the role of media in society and the principles of social responsibility and ethics.
23. Awareness of the role of media in society and the principles of social responsibility.
24. Understand the structure of the state and society in a democratic system and act in accordance with the values of a democratic culture.
25. Keep up to date with what’s happening in the professional journalism community.
26. Engage in discussions on issues relevant to the profession, and be able to justify own opinions.
27. Understand the profession of journalism, principles of media.
28. Understand the distinction between journalism and other professions related to the production and dissemination of information.
29. Know how to justify own opinions.
30. Be able to explain the opportunities and constraints of own professional activities.
General skills and attitudes
1. Apply the normative documents governing the journalism sector.
2. Comply with labour laws.
3. Adhere to professional ethical standards.
4. Comply with the requirements of labour protection laws and regulations.
5. Know how to administer first aid and keep oneself and others safe.
6. Understand and act on the basic principles of environmental sustainability.
7. Plan and organise own work and the work of others.
8. Work individually and as part of a team.
9. Improve professional knowledge and skills through continuing training.
10. Independently acquire new knowledge.
11. Develop one’s professional knowledge, skills, competences.
12. Use linguistic expressions effectively to create and communicate information orally and in writing.
13. Use professional terminology.
14. Know how to use Latvian literary language.
15. Improve your Latvian literary language skills.
16. Read and understand text in a foreign language.
17. Discuss and communicate in a foreign language.
18. Select, evaluate and verify sources of information, facts, claims and opinions.
19. Use technologies, software and apps appropriate to the journalism genre.
20. Use information systems (applications) to draft and present documents.
21. Find information independently on the internet.
22. Use specialised software as required for the job.
23. Communicate using information technology.
24. Use safety programmes for computer use.
25. Work with academic sources, using a variety of data collection and processing methods.
26. Draw conclusions based on research evidence.
27. Be aware of the various research limitations.
28. Adhere to the principles of research ethics.

Professional competences
1. Ability to plan, organise and manage the collection, selection, processing and dissemination of large volumes of information, both individually and as part of an editorial team.
2. Ability to make decisions by weighing priorities.
3. Ability to plan and meet deadlines, balancing workload, time and resources.
4. Ability to choose methods of information gathering and to process information in accordance with the assignment and the basic requirements of the chosen media type and journalistic genre.
5. Ability to conduct interviews, observation, experiments, document analysis.
Ability to verify and compare facts and opinions, to ascertain their veracity and reliability, to observe accuracy.
6. Ability to assess the relevance of information sources to the topic or genre required.
7. Ability to present information in line with the task and in accordance with the principles of the chosen media type and journalistic genre.
8. Ability to build audience feedback and provide opportunities for audience engagement.
9. Ability to use social media for professional purposes.
10. Ability to cooperate and communicate in a multicultural environment and respect diversity.
11. Ability to prevent and resolve conflicts.
12. Ability to conduct audience research.
13. Ability to ensure that information is systematised and archived to the extent necessary for quality work.
14. Ability to ensure the quality of information, collection, selection, processing and dissemination in accordance with professional standards of good journalistic practice.
15. Ability to report news journalism, portray a diversity of views and voices (opinion leaders) in a balanced way, avoid identification with a position and express judgement.
16. Ability to manage information processes, enhancing media credibility and striving for the highest standards of professional ethics.
17. Ability to serve fairly the diverse interests of society and the interests of socially responsible media operations.
18. Ability to carry out the professional duties of a journalist in accordance with the values of a democratic culture.
19. Ability to engage in the development of the profession, in the development of professional norms, in discussions on issues relevant to the profession through professional associations and in other ways.
20. Ability to understand the nature of the profession and its distinction from other professions involved in the production and dissemination of information.
21. Ability to explain the nature of the profession and its distinction from other professions involved in the production and dissemination of information to different audiences.
General competences
1. Ability to comply with the requirements of relevant laws, regulations, standards and ethical norms, and to analyse business plans in line with changes in the working environment and laws and regulations.
2. Ability to comply with civil protection and environmental protection requirements.
3. Ability to comply with the requirements of labour protection legislation.
4. Ability to perform work tasks individually and as part of a team, plan and organise own and others’ work.
5. Ability to plan and develop knowledge and skills through self-learning and attendance at conferences, seminars, courses on media and journalism.
6. Ability to keep abreast of the latest trends in journalism and media development, develop knowledge and skills in line with developments in the field, especially the opportunities offered by new information and communication technologies.
7. Ability to communicate fluently in the national language in writing and orally to carry out the duties of the job.
8. Ability to use Latvian literary language.
9. Ability to communicate, write, read, work and speak fluently in two foreign languages, understanding and using professional terminology and concepts.
10. Ability to think critically, be aware of own level of media literacy, and improve it.
11. Ability to use information and communication technologies and software to perform work tasks.
12. Ability to carry out research of good quality in the relevant field and area of professional activity.
13. Ability to use a variety of research methods, data processing techniques.
14. Ability to respect research ethics.