– management ability, i.e., to formulate goals, to develop a human resources management policy that corresponds to the business activity,
– to effectively make use of the newest work organization forms and organize staff to achieve them, creating the necessary incentives;
– ability to develop sustainable and short-term strategic and operative entrepreneurship plans;
– planning of enterprise finances and a corresponding marketing policy, maximization of both consumer profitableness and own income within the business management process, development of a market oriented organization;
– to analyze the indicators of business activity and to make decisions in order to stimulate the effectiveness of a business organization;
– ability to make use of modern technologies for gaining, processing and systematizing information in the management of an enterprise and in the development of a marketing communications technology model;
– ability to orientate oneself in the documents, the legacy and the normative acts that regulate the work of an enterprise;
– to analyze and to evaluate the processes of the economical environment and to judge about their development perspectives;
– to identify problems and to develop ways of their solutions in business activity,
– to make decisions taking into account the changes in the micro and macro environment,
– to introduce progressive solutions and methods in the main (strategic) functional spheres of an enterprise.