Qualifications Framework level

EQF level

European Qualifications Framework (EQF) has 8 levels (1 – the lowest, 8 – the highest).

Levels reflect the complexity level of acquired knowledge, skills and competences (learning outcomes).


Go to the Glossary section
?

7

LQF level

Latvian Qualifications Framework (LQF) has 8 levels (1 – the lowest, 8 – the highest).

Levels reflect the complexity level of acquired knowledge, skills and competences (learning outcomes).

LQF covers stages of education starting from the basic education (level 1 – special basic education) to the highest education (level 8 – doctoral studies).


Go to the Glossary section
?

7

Level of professional qualification
Till 1 august 2022 in Latvia had a system of five professional qualifications levels (PQL, 1 – the lowest, 5 – the highest).

PQL system covers only professional qualifications (basic education, secondary and higher education stages).

PQL reflects readiness of a person to perform work of certain stage of complexity and responsibility.
?

5

Learning outcomes

Learning outcomes are knowledge, skills and competences acquired during a certain period of learning.

In Latvia, learning outcomes are stipulated by state education standards and occupational standards (for the professional qualifications).

Learning outcomes of higher education are defined by higher education institutions.


Go to the Glossary section
?

The aim of the Professional Master study programme in Public Relations is to enable students to gain academic and professional knowledge,
– skills and competences in accordance with the requirements of the EU higher education qualifications (EQF level 7), the profession standard „Public Relations’ Manager” and provide the possibility to pursue further studies at the doctoral level.

Learning outcomes:
The Professional Master Study programme in Public Relations will provide the following knowledge:
– management of public relations, communication management science, integrated marketing communications and its management,
– crisis management, communication psychology, reputation management, lobbying, and quality management,
– personnel management and research management, intercultural and interpersonal communications.

The Professional Master Study programme in Public Relations will provide the following skills:
– to plan and manage the company’s public relations, manage structural units and projects,
– to develop crisis communication plan, to train and educate employees, to manage the crisis communications plans,
– to plan the unit’s budget and estimate project costs, to manage the image and reputation of the enterprise,
– to assess product and process quality, to be aware of the normative enactments regulation public relations and communication,
– to follow professional and general fundamental ethical principles.

The Professional Master Study programme in Public Relations will ensure the acquisition of the following competences:
– ability to analyse, domestic and international economic, political and cultural milieu,
– ability to develop creative and innovative public relations strategies, to work out and implement tactical tasks and projects,
– the ability to run the public relations department in collaboration with other departments and the management of the company,
– to provide advice to the company’s management on public relations issues.

 

Head of Public Relations Department

  • Knowledge

    1. The KNOWLEDGE at the level of notion :
    1.1. economics;
    1.2. philosophy.
    2. The KNOWLEDGE at the level of understanding:
    2.1. business;
    2.2. public administration;
    2.3. political science;
    2.4. journalism;
    2.5. financial management and accounting;
    2.6. media management;
    2.7. multimedia;
    2.8. logistics;
    2.9. sustainable development of the company;
    2.10. laws and regulations governing public relations;
    2.11. professional terminology in the official language and two foreign languages.
    3. The KNOWLEDGE at the level of use:
    3.1. public relations.
    3.2. communication science;
    3.3. management science;
    3.4. integrated marketing communication;
    3.5. communication strategy;
    3.6. crisis communication;
    3.7. marketing;
    3.8. advertising;
    3.9. sociology;
    3.10. management psychology;
    3.11. lobbying;
    3.12. reputation management;
    3.13. project management;
    3.14. quality management systems;
    3.15. corporate social responsibility;
    3.16. strategic planning;
    3.17. innovation management;
    3.18. staff management;
    3.19. media relations;
    3.20. writing and editing of public relations texts;
    3.21. intercultural communication;
    3.22. interpersonal communication;
    3.23. business etiquette and protocol;
    3.24. principles of professional and general ethics;
    3.25. official language;
    3.26. two foreign languages at the communication level;
    3.27. information technologies;
    3.28. presentation skills;
    3.29. research methodology;
    3.30. social media;
    3.31. labour protection requirements;
    3.32. environmental protection requirements;
    3.33. legal employment relationship.

  • Skills

    1. To analyse a company’s internal and external environment.
    2. To assess the quality of a company’s public relations and work, work quality of a department and compliance thereof with the company’s objectives.
    3. To plan and manage in a creative and innovative manner a company’s public relations.
    4. To cooperate with employees form a company’s other departments and with the managers of other companies’ domestic and foreign public relations units.
    5. To manage the work of a department or work group.
    6. To develop and manage public relations and communication projects.
    7. To develop a crisis communication plan, train a company’s staff and crisis communication team following the crisis communication plan and lead a company’s crisis communication.
    8. To plan a department’s budget, develop a project estimates and other financial plans.
    9. To build a company’s image and reputation through public relations.
    10. To observe business etiquette and advise management thereof.
    11. To collaborate with traditional and new media, using various forms of communication, including integrated marketing communication.
    12. To prepare and edit public relations texts and inform the public.
    13. To comply with regulations governing public relations and communication and observe the basic principles of professional and general ethics, provide advice on them.
    14. To utilize the latest forms of work organization and information technology.
    15. To prepare reports on public relations, as well as present them and other issues related to professional activity.
    16. To conduct and lead practical research in public relations.
    17. To know the official language.
    18. To know at least two foreign languages at the communication level.
    19. To use professional terminology in the official language and one foreign language.
    20. To meet the requirements of employment relationship.
    21. To meet the requirements of labour protection, fire safety and environmental protection laws and regulations.

  • Competences/ autonomy

    1. Ability to analyse the domestic and international economic, political and cultural environment, public relations trends and make proposals for policy use in a company’s interest.
    2. Ability to analyse a company’s operating principles and performance and provide suggestions on how to improve them through public relations.
    3. Ability to participate in the development of a company’s strategy, develop a company’s public strategy, manage the development and implementation of public relations tactical tasks and projects.
    4. Ability to manage the work of the public relations department in cooperation with other business units and management in compliance with the basic principles of professional and general ethics.
    5. Ability to lead a department or work group under high stress.
    6. Ability to define the problem and make a decision.
    7. Ability to develop a crisis communication plan, train a company’s staff and crisis communication team following the crisis communication plan and, if necessary, lead a company’s crisis communication.
    8. Ability to obtain, process and use information in public relations.
    9. Ability to meet the requirements of employment relationship and ensure compliance therewith.
    10. Ability to learn independently and motivate others to acquire new knowledge.
    11. Ability to communicate in the official language and two foreign languages.
    12. Ability to conduct and lead practical research in public relations.
    13. Ability to present and publicize the plans, applied and scientific research and the results of public relations work of a company and department.
    14. Ability to create a positive work environment.
    15. Ability to observe occupational safety, fire safety and environmental safety requirements and ensure compliance thereof.
    16. Ability to use information and communication technology to carry out one’s professional activities.
    17. Ability to work in social networks.
    18. Ability to understand and manage relationships with colleagues and business partners in different cultures and assess them as a system of interaction.
    19. Ability to draw up a professional development plan and implement it in one’s own activities and that of employees.
    20. Ability to supervise a company’s public relations issue integration within the lobbying plan and implement according to the plan.
    21. Ability to organize and optimize work.

Qualification acquisition requirements

Previous education
Higher education qualification of LQF level 6 (bachelor, professional bachelor or professional higher education qualification) in the same or compatible branch of science or professional field of higher education, as well as a certain professional experience laid down by higher education institution
Ways to acquire 
Qualifications can be acquired in the framework of education programs or in the evaluation and recognition of non-formal knowledge, skills and competences acquired (in vocational education LKI Levels 2-4).
?
Formal (through education programmes)
ECTS credit points 
Snice 11.10.2022 60 credit points correspond to the study results acquired in full-time studies in one academic year in accordance with the European Credit Transfer and Accumulation System (ECTS).Since 11.10.2022

Till 11.10.2022 1 Latvian credit point corresponds to 1,5 ECTS credit point.
?
90
Duration of study 
Duration of qualification in full-time studies
?
1-2 years

Qualification document

Awarding body

Higher education institution:

Collapse

Qualifications Framework level

EQF level

European Qualifications Framework (EQF) has 8 levels (1 – the lowest, 8 – the highest).

Levels reflect the complexity level of acquired knowledge, skills and competences (learning outcomes).


Go to the Glossary section
?

7

LQF level

Latvian Qualifications Framework (LQF) has 8 levels (1 – the lowest, 8 – the highest).

Levels reflect the complexity level of acquired knowledge, skills and competences (learning outcomes).

LQF covers stages of education starting from the basic education (level 1 – special basic education) to the highest education (level 8 – doctoral studies).


Go to the Glossary section
?

7

Level of professional qualification

Till 1 august 2022 in Latvia had a system of five professional qualifications levels (PQL, 1 – the lowest, 5 – the highest).

PQL system covers only professional qualifications (basic education, secondary and higher education stages).

PQL reflects readiness of a person to perform work of certain stage of complexity and responsibility.


Go to the Glossary section
?

5

Qualification field, stage and type

Thematic field (ISCED 2013)
International Standard Classification of Education (ISCED) developed by UNESCO.
?

Business and administration (041)

Detailed field: (ISCED 2013)

Marketing and advertising (0414)

Education
Stages of Latvian education system included in the LQF:
- basic education
- secondary education
- higher education
?

Higher education

Qualification type
ITypes of Latvian education:
-General education
-Professional education
-Academic education
?

Vocational

Full or partial

Full qualification

Other information

National Education Information System

National Database of Education Opportunities

Historical qualification

Period for issuing qualification: 2013-2021

Last changes: 05.11.2024

Posted: 07.05.2016