1. The KNOWLEDGE at the level of notion :
1.1. economics;
1.2. philosophy.
2. The KNOWLEDGE at the level of understanding:
2.1. business;
2.2. public administration;
2.3. political science;
2.4. journalism;
2.5. financial management and accounting;
2.6. media management;
2.7. multimedia;
2.8. logistics;
2.9. sustainable development of the company;
2.10. laws and regulations governing public relations;
2.11. professional terminology in the official language and two foreign languages.
3. The KNOWLEDGE at the level of use:
3.1. public relations.
3.2. communication science;
3.3. management science;
3.4. integrated marketing communication;
3.5. communication strategy;
3.6. crisis communication;
3.7. marketing;
3.8. advertising;
3.9. sociology;
3.10. management psychology;
3.11. lobbying;
3.12. reputation management;
3.13. project management;
3.14. quality management systems;
3.15. corporate social responsibility;
3.16. strategic planning;
3.17. innovation management;
3.18. staff management;
3.19. media relations;
3.20. writing and editing of public relations texts;
3.21. intercultural communication;
3.22. interpersonal communication;
3.23. business etiquette and protocol;
3.24. principles of professional and general ethics;
3.25. official language;
3.26. two foreign languages at the communication level;
3.27. information technologies;
3.28. presentation skills;
3.29. research methodology;
3.30. social media;
3.31. labour protection requirements;
3.32. environmental protection requirements;
3.33. legal employment relationship.

1. To analyse a company’s internal and external environment.
2. To assess the quality of a company’s public relations and work, work quality of a department and compliance thereof with the company’s objectives.
3. To plan and manage in a creative and innovative manner a company’s public relations.
4. To cooperate with employees form a company’s other departments and with the managers of other companies’ domestic and foreign public relations units.
5. To manage the work of a department or work group.
6. To develop and manage public relations and communication projects.
7. To develop a crisis communication plan, train a company’s staff and crisis communication team following the crisis communication plan and lead a company’s crisis communication.
8. To plan a department’s budget, develop a project estimates and other financial plans.
9. To build a company’s image and reputation through public relations.
10. To observe business etiquette and advise management thereof.
11. To collaborate with traditional and new media, using various forms of communication, including integrated marketing communication.
12. To prepare and edit public relations texts and inform the public.
13. To comply with regulations governing public relations and communication and observe the basic principles of professional and general ethics, provide advice on them.
14. To utilize the latest forms of work organization and information technology.
15. To prepare reports on public relations, as well as present them and other issues related to professional activity.
16. To conduct and lead practical research in public relations.
17. To know the official language.
18. To know at least two foreign languages at the communication level.
19. To use professional terminology in the official language and one foreign language.
20. To meet the requirements of employment relationship.
21. To meet the requirements of labour protection, fire safety and environmental protection laws and regulations.

1. Ability to analyse the domestic and international economic, political and cultural environment, public relations trends and make proposals for policy use in a company’s interest.
2. Ability to analyse a company’s operating principles and performance and provide suggestions on how to improve them through public relations.
3. Ability to participate in the development of a company’s strategy, develop a company’s public strategy, manage the development and implementation of public relations tactical tasks and projects.
4. Ability to manage the work of the public relations department in cooperation with other business units and management in compliance with the basic principles of professional and general ethics.
5. Ability to lead a department or work group under high stress.
6. Ability to define the problem and make a decision.
7. Ability to develop a crisis communication plan, train a company’s staff and crisis communication team following the crisis communication plan and, if necessary, lead a company’s crisis communication.
8. Ability to obtain, process and use information in public relations.
9. Ability to meet the requirements of employment relationship and ensure compliance therewith.
10. Ability to learn independently and motivate others to acquire new knowledge.
11. Ability to communicate in the official language and two foreign languages.
12. Ability to conduct and lead practical research in public relations.
13. Ability to present and publicize the plans, applied and scientific research and the results of public relations work of a company and department.
14. Ability to create a positive work environment.
15. Ability to observe occupational safety, fire safety and environmental safety requirements and ensure compliance thereof.
16. Ability to use information and communication technology to carry out one’s professional activities.
17. Ability to work in social networks.
18. Ability to understand and manage relationships with colleagues and business partners in different cultures and assess them as a system of interaction.
19. Ability to draw up a professional development plan and implement it in one’s own activities and that of employees.
20. Ability to supervise a company’s public relations issue integration within the lobbying plan and implement according to the plan.
21. Ability to organize and optimize work.