Professional knowledge
At the level of use:
1. Types of graphic design products in print and digital environments.
2. Compositional elements of graphic design.
3. Methodology for target audience research.
4. Processing and analysis of research collected.
5. History of graphic design.
6. Current trends and styles in graphic design and art.
7. History of typography.
8. Scientific research and analysis of information sources.
9. Sustainability of graphic design and the concept of circular economy.
10. Graphic design processes in an interdisciplinary context.
11. Methods of visualising a graphic design project concept.
12. Compositional elements and principles of graphic design.
13. Sketching, drawing, painting.
14. Design and sketching of typefaces.
15. Colour theory.
16. Semiotics.
17. Professional applications (pixel graphics, vector graphics, audio, video processing and typesetting).
18. Basics of photography and photographic processing.
19. Fundamentals of filming and video processing.
20. Graphic design in an interdisciplinary context.
21. Graphic design quality criteria.
22. Principles of public presentation creation.
23. Time management.
24. Psychology of interaction.
25. Basic principles of effective communication.
26. Specifics of the work of the partners involved in a graphic design project.
27. Process and technologies for graphic design projects.
28. Production technologies and materials for graphic design products.
29. Basic ergonomic principles of graphic design.
30. Prototype graphic design in digital or analogue form.
31. Process and technologies for graphic design projects.
32. Adapting the elements of a graphic design composition to the project’s purpose.
33. Compatibility of graphic design styles.
34. Graphic design testing methodology.
35. Process and technologies for graphic design projects.
36. Production technologies and materials for graphic design products.
37. File formats.
38. Printing technologies and types of post-processing.
39. Preparation of a draft graphic design for archiving.

Professional skills and attitudes:
1. Understand the content of a graphic design project.
2. Identify and evaluate the potential environment for a graphic design project.
3. Identify and analyse analogues of a graphic design project.
4. Refine and calculate the budget for a graphic design project.
5. Obtain qualitative and quantitative data on the target audience and their habits.
6. Summarise the results of the target audience research.
7. Assess the perception of the target audience in the context of a graphic design project.
8. Choose a visual language that suits the objective and target audience of the graphic design project.
9. Explore the cultural, historical and aesthetic context of a graphic design project.
10. Draw conclusions by interpreting the cultural, historical and aesthetic material used in a project.
11. Formulate and create a concept for a graphic design project.
12. Design and develop a sustainable, circular economy compliant graphic design project.
13. Plan the rational use of resources during the development of a graphic design project.
14. Create a visual proposal (sketches) of a graphic design project idea.
15. Present the concept and sketches of a graphic design project.
16. Develop the chosen graphic design concept, taking into account functional and aesthetic quality requirements.
17. Collaborate with the client in the development of a graphic design project.
18. Identify the necessary partners for the development of a graphic design project.
19. Determine the technical solution for a graphic design project according to the project’s purpose, the client’s requirements and the budget.
20. Develop a prototype graphic design.
21. Organise testing of a graphic design product, involving the target audience.
22. Check that the prototype graphic design meets the functional requirements.
23. Evaluate the relevance of the graphic design content to a project’s purpose.
24. Check that a graphic design prototype is suitable for implementation/production, scope and budget of a project.
25. Make changes to a graphic design in line with the test results.
26. Agree on the final graphic design project.
27. Prepare a graphic design project for implementation/production in an appropriate format.
28. Supervise the graphic design project during implementation/production.

Professional competences:
1. Ability to identify and articulate the aim and objectives of a graphic design project.
2. Ability to research the target audience of a graphic design project.
3. Ability to identify the cultural, historical and aesthetic context of a graphic design project.
4. Ability to identify and incorporate sustainability and circular economy models into a graphic design concept.
5. Ability to conceptualise and justify a graphic design project.
6. Ability to develop graphic design.
7. Ability to test graphic design content and prototype.
8. Ability to implement a graphic design project and hand it over to the client or manufacturer.