1. The knowledge necessary for performance of the basic tasks of the professional activity at the level of notion:
1.1. basics of labour and social law;
1.2. basics of hospitality;
1.3. provision of the first aid;
2. The knowledge necessary for performance of the basic tasks of the professional activity at the level of understanding:
2.1. labour protection;
2.2. fire safety rules;
2.3. electrical equipment safety regulations;
2.4. basics of the global tourism geography;
2.5. most important events in the history and culture of Latvia and world.
2.6. basics of psychology;
2.7. basics of marketing management;
2.8. professional terms in the official and two foreign languages;
2.9. basics of record-keeping.
3. The knowledge necessary for performance of the basic tasks of the professional activity at the level of use:
3.1. business etiquette and protocol;
3.2. legal employment relations;
3.3. tourism industry laws and regulations;
3.4. laws and regulations governing the tax system;
3.5. environmental protection requirements;
3.6. hygiene requirements;
3.7. basics of tourism business;
3.8. classification of travels;
3.9. tourist insurance;
3.10. market conjuncture;
3.11. knowledge of practical marketing;
3.12. basics of accounting;
3.13. special software programmes;
3.14. basics of rhetoric;
3.15. basic principles of communication psychology;
3.16. speech and movement culture;
3.17. client billing services;
3.18. official language;
3.19. at least two foreign languages at the professional communication level;
3.20. information acquisition, processing and analysis with the help of a computer;
3.21. use of the office equipment.

1. To promote  positive image of the company.
2. To make a company popular in public.
3. To know the laws and regulations of the Republic of Latvia in the field of tourism.
4. To observe labour, environmental protection and sanitary rules.
5. Comply with the company’s internal procedure rules.
6. To preserve the environment.
7. To apply the basic principles of hospitality and communication.
8. To apply the knowledge of tourism.
9. To be responsible for the own work result.
10. To be able to work in a team.
11. To learn tourism market offers and information search tools.
12. To observe the development principles of sustainable tourism.
13. To offer and sell company and tourism product by complying with activities, types of services and costs of the company.
14. To perform permanent customer record and keep it in accordance with the requirements set by the company.
15. To accept and coordinate orders and motivate the tourism product and service benefits.
16. To explore customer needs and identify the preferable types of services.
17. To work with office equipment.
18. To bble to draw up customer invoices with different payment methods.
19. To work with a computer by using a specialised programme.
20. To write reports on sales and orders.
21. To create a client data base.
22. To use professional terminology in the official language and in two foreign languages.
23. To have a good command of the official language at the highest level.
24. To have a good command of at least two foreign languages at the professional communication level.
25. To rganize the own work independently.
26. To improve professional qualifications.
27. To work in a team.
28. To take the initiative to propose innovative solutions and their implementation.
29. To observe the mutual cultural and behaviour standards.
30. To contribute to the client’ s well-being by maintaining favourable microclimate.
31. To observe  confidentiality of information about the customers and company.
32. To use selling skills.

1. Ability to plan, organise and coordinate the own work at the tourism company by ensuring use of all resources in a valuable way.
2. Ability to observe a tourism company directions, opportunities, priorities and types of services.
3. Ability observe the development principles of sustainable tourism.
4. Ability to acquire Latvian and international tourism market offers and information search tools.
5. Ability to know the market trends and acquire the latest products.
6. Ability to organize services and activities for the clients of the company by using an original approach in tourism product design.
7. Ability to work individually and in a team and to make decisions according to the basic principles of communication psychology.
8. Ability to evaluate the own work quality.
9. Ability to maintain the atmosphere of hospitality by organising high quality customer service.
10. Ability to draw up documents in accordance with the European and Latvian laws and regulations and record-keeping rules.
11. Ability to manage activities related to contracts, insurance, drawing up of consular and reference documents and use these documents in the work process.
12. Ability to use business correspondence by using specific tourism terminology.
13. Ability to communicate in the official language and at least two foreign languages at the professional communication level by improving them and using professional terminology.
14. Ability to observe the dress code, visual appearance, behaviour, cultural, courtesy norms and basics of the business protocol.
15. Ability to offer stable and sustainable quality service in accordance with the laws and regulations in the field of tourism and hospitality standards.
16. Ability to aspire to reach common goals of the company by using general and professional knowledge.
17. Ability to contribute to the increase of the company’s turnover  with the help of team collaboration.
18. Ability to comply with the company internal rules and standards.
19. Ability to apply safe work methods in the work process by using knowledge into practice.
20. Ability to observe the laws and regulations of the Republic of Latvia and with tourism-related legal acts of the European Union and to ensure fulfilment of the requirements set by national control authorities.
21. Ability to acquire new rational and professional skills by learning the latest professional information and participating in the exchange programmes.
22. Ability to use the direct booking programs and learn the latest information technologies.