Graduate is able to describe principles of the public relations campaign;
– expound how public relations campaign can affect the development of a particular organization, and integrate knowledge in public relations and strategic management to create a specific organization’s policy in public relations or strategic management.

Graduate is able to independently formulate development processes in the public relations and strategic management, make prognosis of the situation’s changes in the branch;
– critically analyze the public relations campaign at a certain organization, offer optimal solutions for improvement of the situation and justify choice of the decision.

Graduate has acquired specific skills in the management of public relations and strategic management that enable to realize functions of a professional manager in public relations and take part in the work of the organization’s management.